Branding
How Our Branding Reflects our Mission
Our evolved brand identity is a reflection of Anderson’s past, its present and its future. It redefines and visually communicates the values that reflect Anderson’s mission — a long family history of care and role as protector, commitment to healing, strong beliefs in the values of faith and compassion and the three distinct groups of people we depend on daily to carry out the Anderson legacy. Our identity elements are used to visually represent the Anderson brand and we use them to tell our brand story through a very distinct point of view or perspective. The Anderson Regional Health System logo represents our mission: to continue our heritage of healing and improving life for the people we serve.
Shield
The crest or shield is a stately and dignified symbol associated with family,
a long history and deep roots. The shield is also the symbol of a protector,
a safe haven, an entity that preserved the well-being of those who may
not have the ability to protect themselves. Our shield represents our
mission: to continue our heritage.
Medical Cross
Our mission of healing includes reaching out to those who suffer the afflictions
of all manner and form. It is that commitment to the value of human life
that has made Anderson the institution it is today. At the very core of
Anderson is the red medical cross, a symbol known around the world for
healing, protection, safety — the very things Anderson has represented
throughout its history.
Christian Cross
But Anderson is about more than healing the human body, it is about healing
the human soul, of reaching out to those who seek compassion and are in
need of mercy, those who yearn for the warm touch of a nurse, or a kind
word from a doctor. The Christian cross is a symbol around the world and
is recognized by all faiths as a sign of hope and love, helping others,
especially the least of these.
Healing Waters
To improve the lives of the people we serve takes a team. This team of
healers — those who carry on the legacy of compassion Anderson has
spent years building — is our PEOPLE. Healing waters have a rich
history in all faiths and countries around the world. These waters represent
a renewed spirit and body, a new day of hope. For Anderson, the three
waves of healing waters represent the three groups who make healing possible:
from the base of the waves reaching upward, the waves represent our Physicians,
our Caregivers and our Support Team.
What do the colors in our logo represent?
Green conveys our commitment to renewing the body and spirit, as well as
our efforts to care for the planet and our community. Green also conveys
hope, a new day and growth for our people and our institution. Red is
a rich, deep color and is a perfect complement to the green. Red is associated
with many of our values: love of mankind, strength of character, and is
the symbol of medical care throughout the world.